I could care less if NBA basketball goes away forever. It's fun to watch, but whatever. I don't need it and won't miss it.
If you're unaware, the NBA is in lockout mode. The players and the owners aren't anywhere close to a deal and the season is delayed. And, of course, it revolves around money.
One issue is that the owners want to split revenue 50/50 and the players will hear none of that. Which I don't understand. True, as a superstar, you bring in a lot of money. Also true, as is the case in this lockout, the owners are responsible for paying you that money and taking huge monetary risks in the process.
50/50 makes sense.
But the issue I've always had with the NBA is when a player sucks, has a good season, becomes a free agent, then signs an absurd contract and never delivers. Or a player, like Grant Hill, becomes a superstar, signs a huge contract, gets injured, but still gets paid every penny of that contract. Grant Hill made $100 million plus on the Orlando Magic back in the day and was constantly injured. It was ridiculous. If you get seriously injured like Grant Hill there should be some kind of stipulation that your contract is done with besides some percentage + medical costs.
My idea is this: players sign percentage contracts with no salary cap. Instead of getting $20 million/year you get say 30% (if you're a superstar) or 2-5% if you're a roll player. If the team is doing well financially you get paid more. If the team is doing poorly you get paid less. Deservedly so.
But as a bonus ... since some players earn the league a lot of money ... players should also get a significant percentage of player-specific merchandise revenue. Example, sell $10 million in jerseys and other merchandise directly related to you. Let's say the profit on that is $5 million. League gets 34%, team gets 33%, player gets 33%. So the player gets $1.6 mil extra regardless of what his playing contract entails.
None of this will ever happen, of course. And I understand, due to different markets making more money simply based on location (NYC, LA, Miami), it's not completely fair. But whatever. It's just an idea. :)